No matter how awesome your original blog idea may have been, when the smoke starts to clear and you find that your efforts have fallen way short of the mark, what can you do? The ugly truth is that most blogs will fail and that is due to a number of basic reasons. No matter how awesome your content and brand may be, there are some very fundamental areas that usually get totally overlooked by bloggers all over the world. So if your own site has sucked a big one lately, please don’t worry too much because we’re going to point you back in the right direction!
It’s All You!
Okay, it is your own blog after all, but your readers are only going to take so much of your own egotistical meandering until they go elsewhere. So remember that you are supposed to be offering something interesting to your audience, first and foremost. If you can establish yourself as somebody who can solve their problems in a quick and caring way, your blog will have visitors 24/7. Think about a problem that you can fix, create some super cool content and you’ll be halfway there.
Hard Sell Approach
Affiliate advertising is one way to generate a tidy income from your blogging vehicle, but please do not overdo this! Your visitors will not enjoy dodging hundreds of adverts and this will also probably slow down your site’s performance. To be honest, your content should be attractive enough to do away with the need for these annoyances and if it isn’t, you’ve got a whole new problem. You can use affiliate marketing in a subtle way, but remember that anything that upsets your site visitors is going to cause havoc with your conversion rates, so it’s just not worth the effort.
Lack of Experts
In order to make your blog more interesting and cool, you should be getting some decent guest posts on your site. This works well for both parties and you can often add a whole new dimension to the flavour of your site if you balance this effectively. Or maybe you could interview a few experts in your field and upload these for your audience to digest? The whole idea of a well-rounded blog is to offer your visitors something unique and useful.
Information Breakdown
Okay, without any useful information, can you think of a reason why your visitors should bother even rocking up? Because no matter how slick your theme is and whatever freebies you may be offering, if that information is useless, just forget about it! . If you are promoting a stone edmonton based business and your content doesn’t really say anything new about this industry sector, you’ll soon be playing host to an awful lot of tumbleweeds and nothing else. Think hard about a few problems that your audience may be having that relates to your own subject matter. Go away and come back with solid solutions and start telling them about how you can help them out!
Blog-Tastic?
So there you have it, 4 totally tried and tested ways to get that blog working for you once more!
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